A pivotal region of Japan, the Chubu (中) literally means “middle region”. Located in the heart of Honshu, it houses the Japanese Alps, Mount Fuji, UNESCO-listed mountain villages and historic cities such as Kofu or Matsumoto. From the shores of the Japanese Sea to the Pacific coast, the Chubu offers a rare diversity between wild nature, feudal heritage and craftsmanship. This guide centralizes our detailed articles—sub-regions by subregion, site by site—to help you understand the region, plan a coherent itinerary and explore the three Chubu at your own pace.

How to use this guide:Start with the section “Understanding the Chubu” to understand the geography and identity of the region, then choose your sub-regions according to your wishes. The Villages, Vineyards and Crafts sections help you structure a coherent itinerary. At the bottom of the page, the FAQ answers concrete questions of duration, budget and ideal period.

Understanding Chubu: Geography and Identity

The Chubu consists of nine prefectures in central Honshu, traditionally divided into three sub-regions: Kōshin’etsu to the east (Nagano, Niigata, Yamanashi), Hokuriku to the northwest along the Japanese Sea (Ishikawa, Toyama, Fukui) and Tōkai to the south along the Pacific (Aichi, Gifu, Shizuoka). Crossing the Japanese Alps, the region is home to some of the country’s most spectacular mountain landscapes, but also to historical cities such as Kofu, Matsumoto or Kanazawa. The Chubu is also the cradle of Japanese wine production and a high place of traditional craftsmanship.

Kōshin’etsu: mountains, vineyards and villages preserved

To the east of Chubu, this mountainous area includes Nagano, Niigata and Yamanashi prefectures. It is the kingdom of the Japanese Alps, ski resorts, preserved villages of the Kiso Valley and wine-growing landscapes around Kofu. The region of Kofu, capital of Yamanashi, enjoys an exceptional sunshine that has made it the cradle of Japanese wine, with nearly 80 domains open to the public.

Hokuriku: Japan Sea and UNESCO Heritage

In the northwest, along the Japanese Sea, the prefectures of Ishikawa, Toyama and Fukui offer a more authentic Japan, between samurai cities, traditional craftsmanship and coastal landscapes. The region is home to Shirakawa-go, one of Japan’s most iconic World Heritage sites since 1995 for its gasshozukuri-style houses. These mountain villages, nestled in the Shokawa Valley, preserve a rare architectural and cultural heritage, with houses with steep roofs designed to withstand heavy winter snow.

Tōkai: Pacific, Crafts and Culture

To the south, along the Pacific coast, the prefectures of Aichi, Gifu and Shizuoka blend great metropolis (Nagoya), historic places and artisanal culture. The city of Tokoname, in Aichi Prefecture, is one of the six former kilns in Japan. Renowned for its iron-rich clay, it offers an immersive path on the traces of a secular craft, with its sloping alleyways, walls covered with terracotta pipes and its famous Pottery Footpath. Hamana Lake in Hamamatsu offers another side of the region: cruises, cable car over the lake, hot springs and local gastronomy.

Historic villages and UNESCO heritage

The Chubu is home to some of the most authentic villages in Japan. Shirakawa-go and its UNESCO-listed gasshozukuri houses are a must to understand rural life in the Japanese Alps. The Kiso valley, with Magome and Tsumago, offers an immersion in the Edo era on the old Nakasendo road. These villages preserve a unique atmosphere, between paved streets, wooden houses and mountain landscapes.

Vineyards and gastronomy in Chubu

The Kofu region of Yamanashi Prefecture is the cradle of Japanese wine production. The techniques were imported from France 140 years ago, and the region now has almost 80 fields. The local Koshu grape variety gives wines that match perfectly with Japanese cuisine. The Daizenji temple, nicknamed “the grape temple”, preserves a unique image of Yakushi Nyorai holding grapes in his hand, vestige of a centuries-old winemaking history.

Crafts and crafts

The Chubu is a land of craftsmanship. Tokoname, in Aichi Prefecture, is one of the six former Japanese kilns. Its ceramic, Tokoname-yaki, is renowned for its robustness and refined teapots. The Pottery Footpath, a walking loop of 1.6 to 4 km, allows you to discover the alleyways, the old ovens (noborigama) and the multiple statues of maneki-neko that mark the city.

When to go to Chubu

The Chubu is visited all year round, but each season offers a different experience. Spring (April-May) is ideal for cherry blossoms and green vineyards. The summer (June-August) is conducive to hiking in the mountains, especially in the Japanese Alps and the Shosenkyo Gorges. Autumn (October-November) is probably the most beautiful season, with colourful foliage and villages of Shirakawa-go taking on a particular atmosphere. Winter (December-March) is rigorous but magical, especially in Shirakawa-go under the snow, with its roofs of which are illuminated during winter events.

Suggested routes

For a short stay (5 to 7 days), choose a Nagoya → Kiso Valley axis (Magome/Tsumago) → Matsumoto → Kofu, combining heritage and vineyards. For a stay of 10 days or more, add Shirakawa-go, Kanazawa and the coast of the Japanese Sea. Hiking enthusiasts can spend several days in the Japanese Alps, with bases in Kofu or Matsumoto. In winter, a “snow and onsen villages” route can combine Shirakawa-go, Okuhida and the spas of the Alps.

Practical tips: preparing your trip to Chubu

The Chubu is well served by the railway network, with the Chuo Shinkansen (under construction) and the conventional JR lines. The rental car remains recommended for rural areas (Shirakawa-go, Kiso Valley, vineyards). Regional JR Passes, such as the JR East Pass (Nagano/Niigata) or the JR Central Pass, can be profitable depending on the route. Accommodation varies between mountain ryokan, minshuku in villages and business hotels in cities. Remember to book early for Shirakawa-go and high season periods (spring and autumn).

The Chubu is for curious travellers, ready to alternate heritage, nature and gastronomy. Less frequented than Kansai or Kantō, this region rewards for its authenticity, mountainous landscapes and rich know-how. A trip to the Chubu allows us to discover a Japan deeply rooted in its territories.

Need tips for your trip to Chubu? Contact us by clicking here!

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Practical FAQ: preparing your trip in the Chubu


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