Shochu-mimai: Japanese Summer Greeting Cards

In Japan, the tradition of summer greeting cards, or Shochu-mimai, allows us to express our concern and health wishes to our loved ones during the warmest period of the year. In July and August, the Japanese send these cards to take news from family and friends, while transmitting messages of well-being. The illustrations often represent refreshing patterns such as redfish, bells, flowers or fountains to symbolize freshness. This practice reflects the attention given to each other and the importance of maintaining social ties despite the summer heat.

Origins and history

The custom of Shochu-mimai dates back to the Edo period (1603-1868). At that time, the Obon festival in August encouraged the Japanese to visit the graves of their ancestors to honour and clean up the premises. The tradition extended to the exchange of letters and gifts between relatives living far away, expressing gratitude and concern for their health. With the improvement of postal service in the 1870s, these shipments were simplified into postcards, gradually establishing the current form of Shochu-mimai in the early 20th century.

Period and timetable

Shochu-mimai cards are traditionally sent during the doyo period, from Shosho (small heat, early July) to Risshu (early August). Cards shipped after this period are called Zansho-mimai, or “end summer vows”. This distinction is based on the Japanese lunar calendar and the emphasis placed on the health of loved ones during the warmest period, when the risk of fatigue or illness is higher. The maps also help to maintain social ties with distant friends and family.

How to write a Shochu-mimai map

To write a Shochu-mimai card, it is necessary to follow certain steps: start with a formal greeting message, ask for news of the health of the recipient and his family, briefly share his own health, and finally wish the well-being of the other during the heat period. The card must be dated and illustrated with patterns that evoke freshness. The use of Japanese calligraphic writing reinforces the authenticity and personal value of the message.

Modern development and use

Although new technologies facilitate instant communication, sending Shochu-mimai cards remains a mark of personal consideration. Tradition has evolved into more ad hoc shipments, but it retains its social and cultural role. Physical maps are still appreciated for their personal dimension, their aesthetics and the care given to their writing. Some families continue to perpetuate this practice, strengthening intergenerational ties and sharing a gesture of politeness and attention in the current context of sometimes distant life.

Cultural and practical value

The Shochu-Mimai illustrates the Japanese report on seasons and attention to others. This practice reflects the sensitivity of social relationships, respect for the health and well-being of loved ones, and the ability to convey messages in an artistic and personalized manner. For travellers or expatriates, understanding and participating in this tradition allows you to better understand Japanese culture, integrate into local usages and strengthen social interactions during the summer. Sending or receiving a Shochu-mimai card is an enriching cultural experience and testimony of sincere consideration.

Shochu-mimai remains a unique example of how Japanese culture combines respect for others, attention to health and aesthetics. Practice this tradition offers a window on social interactions in Japan and the values attached to the summer season, while maintaining family and friendly ties even at a distance. This practice highlights the importance of personalization and care in exchanges, and is a rewarding experience for anyone who wants to discover Japan differently.

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